If you’ve come up with a business idea, you might have written a plan for it. If not, your startup may fail within some years.
In the very beginning, you’re supposed to write a perfect business plan; so you don’t face business uncertainties later on. The correct business plan is essential to the success of your startup.
With that said, you’ll need a step-by-step guide in order to write a winning plan for your business.
Before writing a perfect business plan, you must know why a business plan is important to an entrepreneur?
Why does an entrepreneur need a business plan?
A written business plan is not just a document, it’s more than that. It’s a guide that helps you to organize your business goals more efficiently for the future.
It’s also a kind of management tool that helps you analyze results (business growth), make strategic decisions for your business, and can also be used to attract investors to your business.
In short, with a business plan, you know where you are heading and what you can do to get there.
Writing a business plan can improve the chances of your company’s success.
What does a perfect business plan should include?
A well-written business plan usually includes:
- Executive summary of your business.
- Description (purpose) of your company.
- What types of products you supply and services you provide.
- Research on your industry—how you’ll market your products.
- Funding—how much money you’d need to run your company.
- In what way you organize and manage your business.
- Financial analysis—an estimate of future costs of your business.
- Appendix—a section having permits and resumes (optional).
If you put the proper amount of work into the plan, your company would be at the top.
Let’s discuss how you can write a perfect business plan.
1. Do Research As Much You Can.
It is the very first step to take for writing a business plan and it will take most of your time to determine whether you should go forward or not.
You just focus on analyzing your product or service and how it fits into the competitive market. Try to know everything about the industry you’re getting into.
Know as much as possible about your service, the product of your competitors, the market, and the target audience.
You must double the time you’re about to spend on research so you could think critically while writing the plan for your startup.
2. Define Your Plan Clearly.
What is the purpose of your business plan? What are your goals? Ask yourself: do I really need to write a business plan?
You make a business plan to help manage an organization by stating goals, how they’ll be achieved, and exactly when.
That business plan will also summarize what your business is about, why it exists, and where it will go.
Your business plan serves as a key point of reference for your company’s employees, investors, and partners as well.
Before you get into writing the plan, write down the goals that you are trying to achieve by the success of your business.
3. Create a Company Profile.
In order to write a perfect business plan for your startup, a public profile of your organization is a must.
Your company profile can have your it’s history, the products, or the services you provide, your product’s market, target audience, what resources you have got available, how you drive a solution for a problem, and what makes your business unique.
Every business that has an official website displays its company profile to attract potential consumers and investors. All of this information goes on the “About Us” page on the website of your business.
In essence, a company profile is used to provide details of your business in a plan.
4. Document Everything About Your Business.
It is crucial to have a record of every angle of your business in writing because most investors would like to see the details of where their money is going.
No investor would want to throw his money into a vague business. Instead, they’re going to know everything about your business to ensure that is your company generating enough cash for them.
So, make sure you don’t miss any minor detail. Know your expenses, cash flow, and your industry projections.
Furthermore, any legal document such as license agreement and location strategy or market strategy should also be documented and provided to your company investor.
5. Include a Marketing Plan.
A business plan can’t be that successful unless having a marketing plan or a strategy is in place.
Many entrepreneurs have a good product or a great service to offer, but their business is as good as dead.
Why? Because their business plans do not contain a strategic and aggressive marketing plan. Their product/service is useless.
The following marketing objectives one should expect to achieve:
- Create and introduce new products.
- Improve existing products or extend their market.
- Increase revenue.
- Raising prices in products and services without losing customers.
- Refining products.
- Having a content market strategy.
- Enter new markets.
However, these above objectives will bring costs to the business. Therefore, marketing costs must be properly accounted for in your business plan.
6. Don’t Miss Out Passion.
An entrepreneur must show dedication to his business. Whether the audience is investors or clients, passion is always something that evaluates. If you have no interest in your business, why should the others?
The motive behind explaining your passion for your startup is to connect you with your investors, so they can support your company in moving forward.
7. Review & Modify Your Work.
It’s the last step to be completed when writing your perfect business plan. You may not get another chance to impress your company investors, so it is good to analyze your work and make some adjustments if necessary.
Put all the effort to make your work look professional. You can also ask others (professionals) to review your plan, their feedback may be valuable to you.
Once you’ve gone through all the seven steps, your business plan is ready!
Starting a unique business may seem like a daunting task without a clear plan.
But with an effective business plan, you can reach new heights.