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5 Popular Social Media Platforms for Business

Best Social Media Platforms for Business

If your business has an online presence, it can survive for many decades than before. Even it has become mandatory for every new business to have an online community in order to stay in the limelight.

Numerous applications you can use to grow your business online and reach more potential customers. No matter where consumers live, they would always get your services just by tapping their smartphone screens.

In today’s world, no other option is better than social media platforms for business marketing.

You can directly interact with your desired and target audience and provide your services to them.

You can also consider making a niche website for your business to look more professional and trusted.

Related: 10 Best Online Business Ideas for You

5 Social Media Platforms for Business Promotion

To know the best social media apps for the further extension of your business, follow this list:

  1. Facebook
  2. Instagram
  3. Twitter
  4. Snapchat
  5. TikTok

1. Facebook.

Monthly Active Users: 2.89 Billion

Facebook has become the largest social media network worldwide. It is the only social media platform that helps you reach more users with its low-cost marketing strategy.

To get started, sign up for a Facebook profile, publish a page on your business name, share its necessary information.

Your business details might include its address, contact number, website address (if any), business email, and you can also connect other social pages like Twitter and Instagram to your page.

Share pictures and videos related to your business niche and raise your brand awareness.

Your customer can directly contact you via customer support, or you can also talk to existing customers and ask them about their experience.

You can also monetize your page through Facebook Partner Program and earn passive income by uploading meaningful content and publishing articles.

2. Instagram.

Monthly Active Users: 1 Billion

Instagram is another massive social network with over one billion users per month.

Making an Instagram Business account won’t take too much time. Sign up now and interact with millions of users per day.

Instagram bio feature would be a perfect way to increase awareness of your business among people.

You can use Instagram Ads to get more followers to your page and increase your website traffic. Insights could help you track how your ads are performing and other factors like user engagement, impressions, link clicks, and profile visits.

One can’t forget the Instagram story feature. It is the best way to keep engaged your followers by asking questions, making polls, and entertaining them.

Make sure your posts have quality hashtags so they would get more impressions, likes, and comments.

3. Twitter.

Monthly Active Users: Over 300 Million

Twitter has not crossed half of a billion users/month. Yet, it is one of the best social media platforms for a business. It connects your business with what’s happening in the world right now.

All the thoughtful people you would find on Twitter. You can start a conversation with them, ask for a tweet if they’d make for your business, and many more.

Use trendy hashtags to show your tweets on the trending page so many users would be able to know about your services, and your followers’ list would automatically start increasing.

You can make polls to seize your followers’ attention, and don’t forget about getting feedback from them. The more good reviews you’d collect, the more your business is likely to succeed.

4. Snapchat.

Monthly Active Users: 600 Million

Besides clicking filtered pictures, Snapchat can do many more things. It has the best engagement of users among all the social media apps we have today.

Snapchat generously increases your site’s traffic and boosts engagement. People are more likely to know about your brand via this app.

If one wants to target youngers, Snapchat is the only key he can use to do so.

For small entrepreneurs, Snapchat has the potential to grow their startups.

As far as marketing is concerned, you can promote your services and build your trust by targeting a specific demographic. Snapchat ads service is up to the mark. They promise you to interact with those Snapchatter who are interested in your business.

5. TikTok.

Monthly Active Users: 1 Billion

TikTok was launched in 2016, and in no time, it crossed users over one billion. That’s a huge milestone for their owners.

However, TikTok keeps ban in different countries around the world. As people have the freedom to post whatever they wish, a few people post some atrocious stuff. Yet, TikTok is mentioned in this list.

Today, we are not only bound to seeing pictures or watching videos over 10+ minutes. People can also find fun watching 1-minute content also.

This social app has a great amount of audience. You can make your business profile right on it.

You can make short ads about your products and post them on TikTok but make sure they’re helpful and entertaining as well.

*All the monthly active users’ statistics have been noted from statista.com.

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